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raising the bar

with clean, conscious and effective plant-based fixes

Dive into our world of effective, planet-loving haircare and skincare fixes. Powered by the best of nature, they’re all about making your daily routine a little greener and a lot more fun. It’s the easiest switch you’ll make for a sustainable lifestyle.

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plant-based ingredients
Chemical-Free
sulfate-free formulations
plastic-free packaging
eco-friendly, non-polluting

our 3 promises

Clean Beauty Icon
clean

we create the fix using safe, plant-based ingredients

Conscious Beauty Icon
conscious

the fix is vegan, zero waste, plastic-free, water-saving and non-polluting

Effective Plant-Based Products Icon
effective

and it fixes the damage caused by pollution, heat, humidity and stress

Play Video about Our Promise Video Thumbnail

tribe reviews and love

wild tamed by science™

to tame the damage done to our scalp, hair, skin and our planet
Plant-Based Care
plant-based care

we carefully select our ingredients from the bountiful plant species our planet has to offer

Science Based Care
rooted in science

we harness the power of plants by carefully studying their chemical composition

Non-Polluting Care
combat new-age stressors

we utilise the resilience shown by various plant species to help you fight in nourishing armour

Plastic-Free Packaging & Shipping

made with truth, packed with care

Plastic-Free Packaging
plastic-free packaging

because India is the 15th biggest plastic polluter globally

FSC Approved Paper
responsibly sourced paper

forest stewardship council (FSC) approved paper to preserve biodiversity

every switch creates an impact

because with our plant-based fixes, you keep plastic, petroleum, cruelty, and harsh chemicals away from your care.

learn how we measure our impact (coming soon)

Plastic Bottles Saved
62800
plastic bottles stopped
Water Saved
3778600 L
water saved
Our Iconic Moment in Vogue - Award Winning Sustainable Personal Care

Our iconic moment in vogue

we create self-care that meets planet-care. we offer the care that makes you want to run your fingers through gorgeous hair while fiercely debating climate change. we know it, our tribe knows it and so does Vogue. we are the ‘Sustainability Icon’ for Vogue Beauty Awards 2021.

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