we were in a fix
so we created the fix
Back in 2019, we started to feel the effects of climate change on our well-being, whether it was the anxiety or the mad heat. it became clear to us, to sustain ourselves, we must sustain our planet. We saw that in the beauty and personal care industry, self care came at the cost of our planet. And taking care of the planet wasn’t truly a consideration for anyone, just a sporadic initiative from time to time. Like many of you, we also recognised that our health has a very delicate relationship with our planet’s healthy. And so, we created the fix for our planet, scalp, hair, skin that was as simple as a switch. It’s where self care meets planet care.
what planet-care means to us
We share this blue green planet with fellow species. We believe our planet is abundantly rich in renewable plant sources that can solve our hair and skin concerns and it is neither necessary nor kind to rely on animal-derived ingredients. 🐇
Petroleum and petroleum-derived ingredients have unfairly invaded almost every aspect of our life making it seem nearly impossible to imagine a life without petroleum. But that’s not the case. We create plant-based and petroleum-free fixes for you. 🌸
Our country has become extremely water-stressed and it’s important to reevaluate how we’re utilising the limited water we have. And for that reason, we eliminate at least 50% to upto 90% of water typically used in the production of personal care products. With a simple switch, you save water. 💯
When we throw away things, they don’t really go away unless they degrade. All the plastic, made up of potentially carcinogenic petroleum, that’s being consumed rapidly ends up in our oceans and landfills. It doesn’t degrade and makes its way back into our bodies through the food we eat, water we drink and the air we breathe. So much so that we’re pooping plastic. 💩
what self-care means to us
On average, women are exposed to over 168 harsh chemicals daily. These chemicals are known to disrupt hormones, negatively impact reproductive health and some are even linked to causing cancer. We believe you shouldn’t have to choose between what’s effective and what’s safe. By relying on gentle, effective plants and plant-derived clean ingredients, we eliminate this risk. 🪴
Pollution, heat, humidity affect our scalp, hair and skin health. Dandruff, hair fall, premature aging are on the rise due to rising exposure to these stressors. With carefully chosen and powerful, antioxidant-rich plants, our products heal and shield you from this damage. 🌞
our 3 promises
we create the fix using safe, plant-based ingredients
the fix is vegan, zero waste, plastic-free, water-saving and non-polluting
and it fixes the damage caused by pollution, heat, humidity and stress
dreaming of a billion climate warrior
Our existence is no accident. We understand the challenges that come with the desire to take climate action and create impact.
That’s why boo, we’ve chosen these words very carefully:
we exist to encourage, equip and enable you to turn sustainability into a habit.
We’re here to join you on your sustainability journey and help you get your loved ones to vibe with climate action too.
we’re the ‘Sustainability Icon’ of the year
we create self-care that meets planet-care. we offer the care that makes you want to run your fingers through gorgeous hair while fiercely debating climate change. we know it, our tribe knows it and so does Vogue. we are the ‘Sustainability Icon’ for Vogue Beauty Awards 2021.
we're aligned with UN's sustainable development goals
the UN’s sustainable development goals are a set of 17 interlinked goals to create peace and prosperity for people and the planet, now and into the future.
Good Health and Wellbeing
By reducing exposure to hazardous chemicals and curbing pollution of our air, water, we ensure healthy lives and promote well-being for all.
sustainable cities and communities
By safeguarding our country’s natural heritage and paying closer attention to our air and water quality, by being zero-waste and plastic-free, we work towards keeping our cities and communities safe and sustainable.
responsible consumption and production
By eliminating the release of toxic materials into our air, water, and soil, and exposure to hazardous chemicals, we help minimize the impact on human health and our environment. We equip you with relevant knowledge and reliable sustainable products to support you in your journey towards leading a more sustainable lifestyle.
The goal is to take urgent action to combat climate change and its impacts. We provide you with a local perspective on this global crisis with the aim to enable you to adapt to and mitigate climate change.