Remedying dry and brittle hair can be a real pain. Fix it with plant-based protein-rich formulations. It strengthens hair’s protective barrier and locks-in moisture to give you a rad hair day, every day.
Harnessing the power of plant-based ingredients to formulate specialised scalp treatments that remedy a dry, itchy and flaky scalp.
Formulated to cleanse hair of pollutants, dirt and grime while preventing further damage with omega fatty acid rich hemp seed and vitamin-rich moringa.
A dry scalp is deficient in essential vitamins and nutrients like vitamin b3, niacin, omega-3 and 6. Key plants like hemp, moringa, olive, baobab feature in our formulations in abundance to enrich your scalp with essential nutrients that are otherwise missing.
Access to essential nutrients and reduced oxidative stress allow your scalp to heal and strengthen its barrier. This helps the scalp hold in moisture that would escape otherwise. We boost the strength by introducing hyaluronic acid and baobab protein.
A dry hair is vulnerable to oxidative stress that can cause further breakage. Our formulations are rich in antioxidants such as vitamin c, e and ergothioneine to reduce damage caused to our scalp through free radicals (oxidative stress).
we created effective fixes and our tribe loved it
we create the fix using safe, plant-based ingredients
the fix is vegan, zero waste, plastic-free, water-saving and non-polluting
and it fixes the damage caused by pollution, heat, humidity and stress
Sulfates aren’t written in our fate. And neither are parabens, phthalates and other sensitizing ingredients. We formulate using mild, plant-based ingredients that are gentle on our scalp, skin and hair.
A product is plant-based when the ingredients used in formulating the product are derived from a plant source. For example, the gentle and foaming cleansing agents we use are derived from coconut and glycerine. Our products are plant-based and vegan because it’s kind to your scalp, skin and hair and also our lovely planet.
Depending on the severity of the condition, you may start to see the result from first use. However, we recognise that everyone’s scalp is different and responds differently to our products. Typically, our customers have seen a noticable difference within 21 days of using the product consistently as per use direction.
The itch and flakiness stems from scalp inflammation. Our recommendation is to make sure you’re not using any sensitizing ingredients on your scalp that’s making it worse. We formulate using mild and plant-based ingredients that are gentle on your scalp and also effective in alleviating the itch and flakiness.
we create self-care that meets planet-care. we offer the care that makes you want to run your fingers through gorgeous hair while fiercely debating climate change. we know it, our tribe knows it and so does Vogue. we are the ‘Sustainability Icon’ for Vogue Beauty Awards 2021.
Dry and fragile hair can often feel like a constant battle, but with the right care, you can transform those brittle strands into a mane that’s both strong and shiny.
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