Premature Greying

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we keep our products

wild tamed by science

to tame the damage done to our scalp, hair, skin and our planet

it was love at intricate research with each of our ingredients. our formulation team dives deep into what makes each ingredient part of our clean beauty regimen in the context of changing climate.

plant-based

we’re grateful for the many different plant species our planet has to offer. we study the wild closely to understand what could benefit us.

science, bish

the wild is beautiful but so is the chemical composition of everything we see in the wild. we carefully and mindfully tame the wild to give you care that’s effective.

sustainable

what has captured our hearts are the native ingredients grown locally and sustainably. from their carbon footprint to their water footprint, we only pick the ingredients that have a minimal impact on our planet.

made with truth, packed with care

India generates nearly 26,000 tonnes of plastic waste every day, making it the 15th biggest plastic polluter globally.

which is why we take the responsibility to be completely plastic-free in our packaging.

naturally, we worry about the level of deforestation the dairy, meat and energy industry have caused.

which is why we take the responsibility of creating our packaging using FSC approved paper that ensures responsibly managed forests that provide environmental, social and economic benefits.

New Eco-friendly Shipping Boxes

every switch you make,

removes 100% of fossil fuel based ingredients from your care

removes 100% of animal derived ingredients from your care

removes 98% of plastic packaging from your routine

removes 95% of water used to create your care

making us blush

Non-Polluting Icon
non-polluting
Non-Toxic Icon
non-toxic
Plastic-Free Icon
plasitc-free
Water-Saving Icon
water-saving

making us blush

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