clean, conscious and effective

plant-based personal care that's safe for us and our planet

plant-based ingredients


sulfate-free formulations

plastic-free packaging

eco-friendly, non-polluting

meet our plant-based personal care

Bask in the goodness of our clean, plant-based ingredients

shop by category

shop by concerns

hair fall
dry, flaky scalp
oily scalp
dry, damaged hair
gentle cleansing

every switch creates an impact

because with our plant-based fixes, you keep plastic, petroleum, cruelty, and harsh chemicals away from your care.

learn how we measure our impact (coming soon)

Plastic Bottles Saved
plastic bottles saved
Water Saved
3778600 L
water saved

reviews, testimonials and love

Our Promise: Clean


we create the fix using safe, plant-based ingredients

Ou Promise: Conscious Plant-Based Products Icon


the fix is vegan, zero waste, plastic-free, water-saving and non-polluting

Our Promise: Effective Plant-Based Products Icon


and it fixes the damage caused by pollution, heat, humidity and stress

we’re the ‘Sustainability Icon’ of the year

we create self-care that meets planet-care. we offer the care that makes you want to run your fingers through gorgeous hair while fiercely debating climate change. we know it, our tribe knows it and so does Vogue. we are the ‘Sustainability Icon’ for Vogue Beauty Awards 2021.

Our Iconic Moment in Vogue - Award Winning Sustainable Personal Care
Plastic-Free Packaging & Shipping

made with truth, packed with care

Plastic-Free Packaging

plastic-free packaging

because India is the 15th biggest plastic polluter globally

FSC Approved Paper

responsibly sourced paper

forest stewardship council (FSC) approved paper to preserve biodiversity

Tamil Nadu's Sustainable Odyssey Blog Header

Tamil Nadu’s Sustainable Odyssey: Paving the Way for a Greener Future

Explore Tamil Nadu’s sustainable development initiatives in renewable energy, water conservation, waste management, and agriculture. Uncover the state’s witty and playful approach to sustainability through innovative projects and community engagement. Join us on this captivating journey toward a greener future in Tamil Nadu.

Read More »
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