we're bringing sexy hair back
with plant-based personal care formulated to fight new-age stressors

plant-based

non-toxic

water-free

sulfate-free

non-polluting

plastic-free
fixes that make sense
clean and conscious personal care that makes sense
from our planet to toxic personal care; it’s just a hot mess. with our specialised, effective plant-based creations, we’re going to clean up this mess. meet the fixes that make sense.
do the switcheroo with our introductory offer: 20% off on all products. no codes required.
restorative and hydrating
Grapefruit and plant keratin
Hair type:
chemically-treated hair
INR 559
INR 449
scalp cleansing and balancing
french blue clay and kaolin clay
Hair type:
oily hair and scalp
INR 539
INR 429
hair strengthening and conditioning
acai berry and onion seed extract
Hair type:
dry, prone to breakage
INR 569
INR 459
viva la sativa
shampoo bar
damage repairing and nourishing
hemp seed oil and kokum butter
Hair type:
dry and damaged
INR 599
INR 479
açaí of relief
deep conditioner
hair strengthening and conditioning
acai berry and onion seed extract
Hair type:
dry, prone to breakage
INR 709
INR 569
viva la sativa
deep conditioner
hair nourishment and restoration
hemp seed oil and kokum butter
Hair type:
dry and damaged
INR 709
INR 569
trusted by







we've come
full circle
as Blue Tokai’s coffee excess found its purpose again
with circular economy at its core, we’ve created personal care that repurposes coffee grinds into water-saving and plant-based body scrubs.
our tribe
spills the beans
our tribe creates a wholesome loop by sharing reviews of our clean and conscious personal care range
Let customers speak for us
from 104 reviewsLove the smell and the way it lathers so nicely. I deep condition with oils before bath and removing that is a breeze with this shampoo bar. I would love to see you come up with a innovative soap dish to hold it when it's dry. Because it sticks to the bottom the regular ones I have. I will definitely try the other bars and products from you guys! Thanks 🙂
Works amazingly for extremely dry hair post shower. Even otherwise too, this oil works great giving your hair that shine and eliminate dryness
It's feels great on my skin ! - my skin feels clearer and softer. With rose hip in it ..rose hip is a great natural substitute for chemical retinols to clear the skin which is another reason why I bought it. And lastly and most importanty it's in a completely sustainable packaging which was very important to me (glass container with metal top). Such a win win in all respects ! Totally worth it 🙂
The bar has been really at it's work on cleaning the scalp.. scalp immunity. I used it with a shampoo brush and I observed my dandruff reduced significantly with the first wash.
However, it leaves my hair dry but I try to manage it with conditioner and serums.
Nice shampoo bar. My hair feels good. It's kinda become soft and voluminous. Gets oily pretty quick (like 3 or 4 days) but I'm not sure if it's this or my serum (which is a different brand) that's causing it. Oh and also - the shampoo bars are soo easy to use and lather so well, it's a delight to use!
Mild and gentle shampoo bar, removes excess oil but doesn’t make the scalp feel dry. Smells nice too
I love this shampoo! Looks so cute but works! It lathers better than all the other shampoo bases I have used
Best cracking skin in dry winters. Works well when applied on moist skin (right after a shower).
My skin is very very sensitive and I have tried using different body scrubs but I would always get some kind of a reaction or the other. This lovely scrub takes away all dead skin without making my skin react. It's so gentle! And it is made with repurposed coffee. That just makes it wholesome.
The elixir has legit gotten back my glow. The fact that it quickly absorbs and is 1000% non-greasy makes it even more amazing. It works like a charm. And it is so much lighter than most night creams and oils! Love it and 10/10 recommend it to everyone.
The hair oil is incredible as a leave-in treatment. It leaves a wonderfully calming scent and tames frizz effectively. And I have curly hair.
break free
from
new-age
stressors
combat the damage done to hair, skin and our planet with new-age formulations
watch Sanjeeta, Dr. Sunaina and Tanya break free from pollution, heat and stress.

we know how to box
when it comes to the fight against plastic waste
our packaging is sturdy enough to ship, durable enough to be reused and repurposed, sustainable enough to be recycled and/or composted. 100% biodegradable, 0% waste.
from our studio
not just clean and conscious personal care but pretty good stories too
we’re suckers for a good honest story. Check out some collabs and other pieces we’ve done to tell a story worth telling – creating a healthier world.
brewing conscious care with blue tokai
Blue Tokai Coffee Roasters coffee excess finds its purpose again in our all-new body scrubs.
introducing all-new shampoo bars
Meet our all-new range of shampoo bars and more. plant-based effective, clean and Conscious Personal Care By The Switch Fix.
it makes sense to be clean and conscious
in a world that often doesn’t make sense, a switch makes sense. introducing all-new range of hair care. It makes sense.

CO2 level got our level of nutrition too!
How rising CO2 is affecting the chemical makeup of our food and what we can do about it.

water, water, might not be everywhere
STORY OF WATER, PART 1: Let us tell you how climate change impacts our water-stressed country and what we can do about it.

The World’s Getting High on Hyaluronic Acid
tripping on what hyaluronic acid is all about? let us tell you.